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  • Monday, May 10, 2021 10:00 AM | Anonymous

    Who are the lowest risks for banks? Women entrepreneurs, new research reveals. If only we were getting credit for it. (And yes, I mean that in both senses of the word.)

    Knowing that women receive less than 5 percent of small business loans, CNote partnered with ICA Fund Good Jobs, an Oakland, California–based community development financial institution that invests in high-potential businesses, to find out if women are riskier borrowers. ICA analyzed 10 years of loan repayment data from six CDFIs (community development financial institutions) participating in the Wisdom Fund, evaluating risk based on three factors: the probability of default, the likelihood of delinquency, and expected losses. It then applied a statistical model to predict how likely different groups of borrowers are to default on their loans.

    Making the case for lending to women entrepreneurs

    Three data points from ICA’s preliminary analysis stand out:

    On average, women are a lower credit risk than men. ICA found that women are 2 to 4.5 percent less likely to default on loans than men.

    Women of color are not riskier than other demographics. Breaking down the gender data, ICA found no statistically significant difference between women of color and other groups of borrowers in terms of default and delinquency rates.

    Women entrepreneurs get smaller loans and may pay more for them. Despite their low risk profile, the study found that women typically get smaller loans than men—even when controlling for factors like industry, loan type, and loan purpose. Women also paid higher average interest rates over the study period.

    These findings are particularly striking given that CDFIs primarily serve people and communities that are underserved by mainstream financial institutions, including women and people of color. We can only imagine the gap between credit and creditworthiness at traditional financial institutions, which can’t collect data on loan applicants that is unrelated to assessing their creditworthiness.

    Click Here to Read the Rest

  • Monday, May 03, 2021 10:00 AM | Anonymous

    While this article is focused on South Africa, the points made can apply to every female entrepreneur worldwide.


    Microbusinesses will play a key role in helping South Africa rebuild the economy and employ millions of South Africans in the aftermath of the global Coronavirus (COVID-19) pandemic and national lockdown implemented to help curb its local spread.    

    Microbusiness have a vital role to play in rebuilding South Africa’s economy in a post-COVID-19-pandemic world, with a major goal of the South African Government being to strengthen small and medium sized companies. Doing so, is quite difficult within a challenging business environment, where even pre-COVID-19 South Africa already had amongst the highest start-up failure rates globally. Moreover, the GEM 2019/2020 report also found that for the local population (aged 18–64), fear of failure is a major obstacle preventing them from starting up a business in the country.

    Chief Executive Officer and co-founder of AMAZI, Divya Vasant, provides her Top 3 ways through which the company’s Incubation Programme will alleviate the major concerns and fears female entrepreneurs have that prevent them from starting their own businesses.

    #1 Fear due to a lack of support and infrastructure

    Like most other local industries, the COVID-19 pandemic has overwhelmed the wellness industry, and has resulted in many skilled women who worked as beauty technicians and stylists in salons being unemployed at home. These women, however, sport the knowledge and skills to potentially run their own ventures.

    A lot of them want to be entrepreneurial, but are scared of doing so. AMAZI’s Incubator Programme will assist these women to get back on their feet. The incubation program will target women who have previously acquired technical beauty training and skills, and have worked in the industry, but as a result of COVID have lost their jobs and now want to learn to run their own businesses. The programme is an opportunity to provide a supported and cushioned way for a woman to ease herself into being a micro-entrepreneur in order to capitalise on one of the biggest income opportunities for women in South Africa.

    The Programme takes the fear experienced by these female entrepreneurs away because they are supported from application to onboarding into the initiative. They submit their application to the Programme and the top candidates undergo a five-day business bootcamp where they receive amongst others, help with creating a business plan for the sustainability of their income for their businesses. Following the successful completion of this bootcamp, AMAZI selects candidates to continue into the Incubator Programme, during which those female entrepreneurs run their new venture out of one of AMAZI’s stores across the country over a 12-month period.


    Click Here to Read the Rest

  • Monday, April 26, 2021 10:00 AM | Anonymous

    After over a year of the global COVID-19 pandemic, it’s safe to say the majority of the population has experienced some sort of unforeseen circumstance. This has caused many to be forced to adapt and find new ways to power through, whether that be through starting a new endeavor or completely changing up one’s path. Regardless, the one common theme that has remained necessary in order to achieve success and seize new opportunities has been the power of resilience. 


    Attract has surveyed several female entrepreneurs to find out exactly how these individuals have been able to successfully navigate uncharted challenges, and furthermore, what has helped these female entrepreneurs remain resilient during a time of crisis. 


    Click Here to Read the Rest

  • Monday, April 19, 2021 10:00 AM | Anonymous

    A dear friend of mine once said, “Life turns you into an expert at things you never chose to become an expert at.” This resonates with me a lot as an entrepreneur and mother of two. It’s one of the worst stereotypes these days to see a businesswoman who is also a mother and ask, “How do you do it?” Do men ever get asked that?

    The fact of the matter is, female entrepreneurs have a whole different skill set than their male counterparts, and this is out of necessity. Far be it from me to look at this and think that we’re forced, kicking and screaming, to learn to work harder, smarter, and more efficiently than our male peers. In my experience, it’s best to approach the challenges by thinking, this is a gift.

    Let’s explore six things that female entrepreneurs know about business and life that men don’t necessarily not know, but can never understand to the degree that women do.

    6 things women in business know

    1. Constantly facing challenges makes you better able to overcome them

    Entrepreneurs are known as people who, in general, challenge expectations and defy norms. As women entrepreneurs, we’re bucking norms from the start simply by becoming entrepreneurs in the first place. Our businesses are automatically in the minority, because in the business world so are we—there aren’t nearly as many female entrepreneurs as there are male entrepreneurs.

    So if you’re launching a business based on an innovative new app, service, or product that is like nothing anyone has seen before, there’s less of a chance that you will be daunted by challenges, because as a woman business owner you’re already breaking new ground merely by coming into the office each morning.

    2. You must claim your seat at the table, nobody will give it to you

    As a woman, have you ever stepped into a “Boys’ Club”-type environment and wondered, where are all the other women? This is what it can feel like to attend a business networking event, where striking up a conversation that will be taken seriously is an uphill battle. But we female entrepreneurs will not be held back—this barrier to business networking is exactly what makes us good at it. You learn to hold your head up high and speak with authority. You need to be very grounded.

    Something that I’m always fascinated by is how women stay strong in situations where they’re so clearly in the minority. To my mind, the strongest, fiercest female entrepreneurs gain their strength from their sense of conviction: conviction in their business and their right to have a seat at the table. This does not come easily, but women learn over time how to stay centered, even when everyone wants to push them over.

    3. You must learn to ask for what you want and need

    Did you know that raising capital for female-owned businesses is far more difficult than it is for men? Of course you did, because it probably seems obvious. Just as networking is more difficult, so is securing funding, which is key for any new business to get off the ground. Investors tend to invest in those who seem like them in some way, and it’s clear that there are fewer female investors, just as there are fewer female business owners. When an impediment is put in your way, you have to be very clever to get around it.

    I always refer to my favorite television show for entrepreneurs, Shark Tank, because we entrepreneurs can learn so much from watching it. One of the key things watching the show can teach you is knowing exactly how much money you need for your business, and then asking for it. As women, we’re often inclined to ask for less than what’s required. Once we have learned that this is a big mistake for anyone who wants to start a business, we’re sure to always speak up with investors to get what we need.


    Click Here to Read the Rest!

  • Monday, April 12, 2021 11:00 AM | Anonymous

    This article is for the woman who is thinking about exploring entrepreneurship, who lacks a push to start or who does not feel sufficiently equipped to launch a business alone.


    Sharp spear, survival instinct and a keen eye to identify prey, that was all it took to keep from going extinct thousands of years ago, sounds like a good alpha male, right? Well not necessarily. I am talking about our predecessor woman hunter who lived 9 thousand years ago in Latin America and from whom we could learn a little more, whether you are thinking about launching your business or looking for an inspiration to make the market your own hunting ground.

    According to the OECD , women seem less likely to take the risk of starting their own business than men, despite the fact that in Latin America, women's businesses are approximately 82% more likely than men's to remain in business 3 , 5 years after its creation [HBR] , happily the statistics are improving for Mexico and Chile.

    From my time in Start-Up Chile I met admirable entrepreneurs who had no problem leaving the cave to conquer new markets while still collecting from time to time, I share the roadmap with the five steps that helped me wake up the hunter In Myself.

    1. Appreciate and polish your secret weapon

    Instinct, so you know almost immediately if that partner or client is the right one for you. It is what connects you with your wisdom, and hopefully the genes of our predecessor, and incidentally with the segment with the greatest purchasing power and influence in the world: us.

    2. Identify your Imposter Syndrome

    What I had to overcome to write this article and I had no choice but to apply what was found in other cases, to hack myself, either looking for a partner that gives me accountability or giving me an appetizing award if I finished it. Did someone say chocolates?

    3. Be Sasha Fierce when your Beyoncé doesn't want to go on stage

    Sasha Fierce? I'm talking about Beyoncé's alter ego that she created herself to publicly experiment with new forms of art, she knew it didn't have to be her but she simply took it out when necessary, I recommend this especially if you consider yourself shy or introverted. Did you know that Beyoncé confessed to being shy and secretive? And she's probably one of the biggest female entrepreneurs in the music industry.


    Click Here to Read the Rest!



  • Wednesday, April 07, 2021 4:00 PM | Anonymous

    Recently I spoke at Facebook’s virtual meetup event #SheMeansBusiness to celebrate Women’s History Month and acknowledge the vital role women play in America’s history, society, and economy. And while the month of March has now come to an end, our commitment to helping women prosper should not.

    Before the pandemic, we would boast that women business owners represent the fastest growing economic sector in the country, employing 9.4 million and generating $1.6 trillion in revenue. Though the pandemic has been difficult for everyone, women-owned businesses were disproportionately impacted in comparison to their male counterparts.

    According to Facebook’s State of Small Business Report, female-led small businesses reported greater reductions in sales than their male counterparts. While both female and male-led businesses reported that their sales had fallen, a greater proportion of female-led businesses (47%) reported that sales fell by 50% or more compared to male-led SMBs (41%).

    Women business owners with school-age children are facing unprecedented times in work and at home. According to a Gusto-NAWBO Report, 61% of women owners with children at home report that school closures have impacted their business, and 30% of such owners reported scaling back due to childcare needs.

    So how can we help women-owned businesses and ensure valuable progress in female entrepreneurship isn’t wiped out by the repercussions of the pandemic?

    Here are 10 things that women entrepreneurs and lawmakers who want to support women entrepreneurship can and should be doing to help women-owned small businesses—not just in March—but every day of the year.

    1. Provide better access to capital

    We need to examine our system’s structures to ensure all women business owners are included in traditional avenues to access working capital and funding. Whether this means venture capital, banking, or government-run programs such as the Paycheck Protection Program (PPP), more needs to be done to level the capital playing field. Further, more education is needed about alternative sources of funding available to businesses, including fintech challengers, as well as grant programs that focus specifically on underserved groups.

    For example, last year Facebook provided support to small businesses impacted by Covid-19 with its Facebook Small Business Grants Program. Olivia Colt, owner of Oakland, Calif.-based Salt & Honey Catering, was a recipient of the grant and was able to use the funds to pivot her catering business online. Olivia noted the biggest pre-pandemic challenges she faced was being a woman of color with a disability in an incredibly fast-paced and competitive industry. But when Salt & Honey received cancellations for all of its scheduled events in 2020, she knew she had more obstacles to overcome.

    She used funds from the grant to support the transition of an in-person catering and event company to become a local online subscription grocery box delivery. Through the subscription box, she’s also supporting other local small businesses by including their products in each box. Now, she’s expanding her business to include an online order platform, and she’s even hired some new staff.

    2. Embrace the digital economy

    We know that since the pandemic started, the importance of having a digital presence has increased significantly, as e-commerce trends have accelerated rapidly for consumers and businesses alike. In fact, according to a recent study by Facebook conducted by Deloitte, 84% of business owners started using or increased their use of digital tools since the outbreak of coronavirus.

    Successfully navigating the digital economy will be essential for long-term small business success, and we need lawmakers and the Small Business Administration (SBA) to empower business owners with the resources they need to build their businesses online.

    In short, businesses need access to digital tools to have a fighting chance in the 21st-century economy. That’s why as Congress looks at an infrastructure bill in the coming months, we must find solutions to provide business owners and consumers with affordable, reliable broadband as well as other resources to power digital experiences that will increasingly become the norm.

    3. Understand the modern woman worker

    To support women-owned small businesses, it’s imperative that we understand the modern woman worker. This means considering how to preserve flexibility and challenging preconceived norms about how businesses should operate, making room for today’s female entrepreneur who wears many hats and balances many responsibilities—both personally and professionally.

    4. Lead with empathy

    According to the National Women’s Law Center, the women’s labor force participation hit a record 33-year low in January. In addition, recent studies have found that women are leaving work or reducing their hours at a much higher rate than men due to childcare needs. As Facebook’s recent research found, family responsibilities were a prevalent reason for female employees leaving the workforce: 20% stated that caring for children or children’s education at home was the main reason they could not work, compared to just 3% for male employees.

    For female-owned businesses to succeed, companies and business owners must be empathetic with their employees, especially during this unusual time. Understanding the demands of ad hoc personal crises as well as caregiving is paramount to fueling the success of women-owned businesses.

    5. Support women-owned businesses by allowing for grace

    The best thing any female entrepreneur can do is to give herself some grace. Though we may try, we can’t always do it all. Prioritizing mental health and establishing boundaries is key to avoiding burnout and achieving long-term prosperity. We need to normalize advocating for ourselves and recognize that we all need time to relax and recharge with loved ones.

    6. Know the resources that are available, including the tax code

    According to our recent report with Gusto, 27% of women business owners reported that they had claimed tax credits under the Families First Coronavirus Response Act (FFCRA). And while 54% who did not use these credits said it was because “no employee needed Covid sick leave,” one-fifth of owners did not because they were unfamiliar with or unaware of this program.

    This is just one example of how important it is for business owners to be aware of the resources at their disposal, including those through the SBA and the tax code. We need to continue to educate businesses on using all the tax credits available, allowing them to take full advantage of the programs designed to assist them.

    Click Here to Read the Rest.

  • Monday, March 29, 2021 11:00 AM | Anonymous

    Michelle Marquez, Managing Director of Marquez Private Wealth Management located at 2 North Lake Avenue Suite 910 Pasadena CA, was among the Raymond James-affiliated advisors named to the Forbes list of America’s Top Women Advisors. The list, which recognizes advisors from national, regional and independent firms, was released online March 24, 2021.

    The Forbes ranking of America’s Top Women Wealth Advisors, developed by SHOOK Research, is based on an algorithm of qualitative criteria and quantitative data, rating thousands of wealth advisors with a minimum of seven years of experience and weighing factors like revenue trends, AUM, compliance records, industry experience and best practices learned through telephone and in-person interviews. Portfolio performance is not a criteria due to varying client objectives and lack of audited data. Research Summary (as of February 2021): 32,810 nominations were received based on thresholds (9,785 women) and 1,000 won. This ranking is not indicative of advisor’s future performance, is not an endorsement, and may not be representative of individual clients’ experience. Neither Forbes nor SHOOK receive a fee in exchange for rankings. Raymond James is not affiliated with Forbes or Shook Research, LLC. Please visit https://www.forbes.com/top-women-advisors for more information.

    Michelle Marquez has more than 20 years of experience in the financial services industry. The comprehensive wealth management Michelle provides encompasses a wide range of essential financial matters, including retirement planning, cash management, trust services, philanthropy, estate planning, and private institutional opportunities.

    As part of her consultative approach, she works closely with her clients’ other professionals, such as their attorneys, accountants, chief financial officers and business managers.

    To reach Marquez or the advisors at Marquez Private Wealth Management, more information can be found at www.marquezprivatewealth.com or by calling 800.333.8839.

  • Monday, March 22, 2021 9:00 AM | Anonymous

    Every March, as we celebrate Women’s History Month, we are again reminded of the endless contributions and accomplishments women have made throughout history. We relish in the idea of uplifting one another as we spotlight the women in our lives and support their endeavors now more than ever. But what if we could support other female business owners not just this month, but all the time?

    It is no secret that female entrepreneurs face numerous barriers on their road to success – funding being one of the most difficult to overcome. In fact, as of only 2020, Crunchbase data revealed that funding for female-led startups fell to 2.3% after having only reached its peak in 2019 at a meager 2.8%. While progress is undoubtedly being made in society, more work needs to be done beyond the month of March.

    As the CEO of pH-D® Feminine Health, a company that serves the exclusive needs of other women while being female-run, female-owned, and independent, it is my belief that joining together and raising each other up is the best and most successful path forward.

    From one female business owner to another, here are 5 tips to supporting female-founded brands and businesses all year round!

    1. Put Your Money Where Your Mouth Is – Shopping female-owned brands is the most obvious way to support women-owned businesses, but it isn’t the only way to make a lasting impact. As female entrepreneurs, we have the opportunity to support our fellow women in business not only as consumers, but as partners. Over the years, pH-D Feminine Health has partnered with several female entrepreneurs to help elevate their brands and agencies. Groups like Women Business Collaborative (WBC), The National Association of Women Business Owners (NAWBO), and The Female Founder Collective (FFC) are committed to spotlighting, empowering, and establishing a network of women-owned and women-led businesses in an effort to help women support women. As a member of each of these groups, WBC, NAWBO, and FFC continuously prove to be valuable and essential resources.

    As female entrepreneurs, we have the opportunity to support our fellow women in business not only as consumers, but as partners. 

    2. Mentor More Women – Women encounter enough hurdles navigating male-dominated careers, especially when it comes to accessing opportunities that can impact our ability to grow as leaders and scale our businesses. However, offering mentorship to aspiring female entrepreneurs is a great way to utilize your knowledge and expertise to help guide women towards success in their entrepreneurial endeavors. As a working mom myself, offering mentorship to women with HeyMama, a community that serves to connect working moms, felt like the perfect fit. It allowed me to leverage my personal experiences to help support inspiring, hardworking women who would naturally face similar challenges that I have as they juggle their businesses and motherhood, among other responsibilities.

    3. Share Your Story – When it comes to sharing our story with the intention of inspiring other women, it’s important that we’re open and honest about our failures and struggles as much as we are about our accomplishments. As women, we need to take advantage of every opportunity to share our voice and our story, whether that be speaking at events or sharing tidbits via social media, podcasts, articles, interviews, or blogs.

    As a single mother launching a business in her 40’s, I felt as though the odds were stacked against me. Looking back, there were countless times where the stories of women like myself encouraged me to keep going, and it is through sharing my story that more women can see my path to success and perhaps leave some of their own self-doubts behind. If there is one lesson I want women to learn from my story, it’s that learning to control self-doubt is critical to one’s success.

    If there is one lesson I want women to learn from my story, it’s that learning to control self-doubt is critical to one’s success.

    4. Spread the Love – Know of a great female-owned business or brand? Then spread the love by spreading the word! One of the simplest ways to help female business owners is to get their business in front of as many eyes as possible, and this can be accomplished in a multitude of ways. You can share their content across social media, tell your friends and families about their products or services, leave reviews on their site, and even create your own content about their business that they can repost to increase their credibility. Supporting female-led brands and businesses does not always require time and money. Spreading love can be a daily or even weekly effort that we make to spotlight the trailblazing women around us.

    5. Share Resources – Knowledge is power, and that is why sharing tried, true resources and tools is essential towards supporting women in business. This can mean recommending a class, podcast, mentor, organization, service, or even a program that can strengthen another woman’s ability to lead her business down the road to success. Although it may be tempting to hold onto resources like a treasured family recipe, it’s important that we level the playing field for all women and be transparent about the tools that have helped us in our own journeys.

    Via Swaay

  • Monday, March 15, 2021 9:00 AM | Anonymous

    In today’s competitive digital landscape, building a strong brand image is no longer a choice. It’s a necessity.

    Much of the world has changed in the past year, but one universal truth remains: your brand is the hallmark of your quality. It’s the most effective way to share your company voice, tone and story. And with over 7.9 million retailers developing into the online space, it can be the sole differentiator between a customer pledging their loyalty to you or going elsewhere to satisfy their needs.

    A strong brand enables you to maintain a congruent identity across multiple platforms, establish your authority and spark a connection with your audience. And as you separate yourself from a faceless red sea of competitors, your audience gains the confidence they need to buy and buy again.

    The power of branding is supported by data. Leading statistics presented by Renderforest suggest a consistent brand reputation can increase revenue by as much as 33%, with most customers preferring to buy products from familiar places. The message is clear: never under-estimate the importance of a strong identity. Through consistency, congruence and commitment, it can transform your business.

    So, how do you do it? The answer is simple: make a measured investment in strategic branding and PR. To send your brand soaring to worldwide acclaim, these top 7 branding firms have you covered.


    Click Here to View the Full List

  • Monday, March 08, 2021 4:00 PM | Anonymous

    Today is International Women’s Day and the 2021 theme is #ChooseToChallenge – a call to end inequality for our gender and those who identify as a woman. Choose To Challenge was chosen to encourage people to commit to helping forge an inclusive world.

    I reached out to a few female entrepreneurs whose work I admire to ask how they are blasting gender bias in their businesses and homes - and as I knew they would - they delivered. From disrupting the femcare space to restructuring roles at home, these women have accepted the challenge whole-heartedly.

    Show your support today by striking the #ChooseToChallenge pose with your hand high to show your commitment to choose to challenge inequality, call out bias, question stereotypes, and help forge an inclusive world.

    Click Here are five women who #ChooseToChallenge in their own businesses.

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