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Tried and Tested Business Techniques I've Learned Since Starting My Business 8 Years Ago

Monday, June 14, 2021 10:00 AM | Anonymous

When I started my business eight years ago, I thought I knew everything I needed to know about being an entrepreneur.

I quickly discovered I knew nothing about running a successful business.

In those years, I realized how challenging it actually is to provide a service and differentiate yourself from others, especially in a crowded place such as social media. The number of digital marketers and social media managers in almost every corner of the world is staggering. There are thousands of them, if not hundreds of thousands.

These are the lessons I learned from running my business that I am now applying to my ventures.

Create partnerships

To expand my operations beyond the core service, I wanted (and still want) to build additional businesses that will allow me to do what I love and reach my goals. One of the ways I expanded my business is by partnering with individuals in my space on specific projects.

But I felt support for women entrepreneurs in digital marketing was lacking. Many organizations help entrepreneurs. Others help women. And still, others help digital marketers. So one of my goals became uplifting women entrepreneurs and business owners.

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