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  • Monday, August 02, 2021 10:00 AM | Anonymous

    Self-employed women lost almost double the income of their male counterparts during the pandemic. But, despite this, they remain optimistic about the future of their business, new research suggests.

    Analysis of more than 2,000 sole-traders, freelancers and micro-business owners showed that women lost 20 per cent of their income. In comparison, men lost 11 per cent.

    The news comes after academics said that the female self-employed have been overlooked by government support schemes, with female take-up of the SEISS grant lower than male take-up.

    Those who said the pandemic has effected their income lost an estimated 15 per cent. Demand for products and services was the main reason, according to research released by the business insurer, Superscript.

    Women have also endured a greater mental toll than men. Over half of women surveyed say that their mental wellbeing has suffered due to the pandemic.

    Despite a difficult period, the self-employed are becoming more optimistic as covid restrictions lift. Female and male respondents showed similar optimism, with females being slightly more hopeful.

    Click Here to Read the Rest of the Article


  • Monday, July 26, 2021 10:00 AM | Anonymous

    FROM SIDE-HUSTLER TO CEO, THIS TECH FOUNDER SHARES HER SECRETS OF HOW SHE BUILT A SUCCESSFUL COMPANY THROUGH THE POWER OF BRANDING.

    Victoria Marcouillier, an emerging American tech entrepreneur and founder of BrandWell has revealed some of the most remarkable secrets of her inspiring journey in a recent interview. From a side-hustler to building her own company as a CEO, Victoria is becoming an inspiration and a role model for many aspiring female entrepreneurs around the world. In addition, the female tech founder is also a loving mother and wife, and she is now sharing her amazing success story with the world and inspiring the next generation of women business leaders. Victoria is now using her business and her podcast to share her inspiring journey as a side-hustler to a CEO, with an aim to help others create the same realities for themselves.

    “My goal is to come alongside women who are starting businesses and give them everything they need to show up confident and to grow their business,” Victoria said while talking about her goals with BrandWell. “We take great pride in offering coaching, branding, website design, and even a free podcast so that we can meet women at every stage of their entrepreneurial journey.” She added. BrandWell is a one-of-a-kind woman-owned and all-female team company that specializes in brand and website design for its growing number of clients worldwide.

    Click Here to Read More

  • Monday, July 19, 2021 10:00 AM | Anonymous

    https://img1.wsimg.com/isteam/stock/6QgEKkz/:/cr=t:0%25,l:0%25,w:100%25,h:100%25/rs=w:1280


    An Entrepreneur/Female Founder is a women who jumps off of a cliff (taking a chance on herself) and builds either an airplane or a parachute on the way down. 

    So SHE will either soar to success or learn a valuable lesson while landing to try again! 

    That is an Entrepreneur/Female Founder.... Just Fearless Entrepreneur/Female Founder!

  • Monday, July 12, 2021 10:00 AM | Anonymous

    When Lara Adekoya started baking cookies at the start of the pandemic, she never anticipated that a year later, celebrities like Issa Rae, Jenna Dewan, Jennifer Love Hewitt, Melissa Benoist and Lena Waithe would be lining up to order from her Los Angeles business, Fleurs et Sel.

    "What I'm doing is reaching beyond just the backyard," Adekoya, 28, told "Good Morning America." "It’s refreshing to have their support, because these are people that now know who I am, and they know that I make really great cookies."

    Her Hollywood clientele isn’t just limited to celebrities either. The business owner has catered to Amazon Studios, A24, the Oprah Winfrey Network, HBO's "Insecure" set and, most recently, National Geographic. But even though Fleurs et Sel has quickly risen as a business that’s only a year old, its success is anything but a fluke -- Adekoya said she hustled to make a name for herself.

    Click Here to Read the Rest

  • Monday, July 05, 2021 10:00 AM | Anonymous

    Entrepreneur, businesswoman and feminist Theresa Gattung is putting her money where her mouth is by funding a $2.5 million university-based centre to foster women in entrepreneurship.

    A global search for an academic leader to run the Theresa Gattung Chair of Women in Entrepreneurship will start this month, to head the Aotearoa Centre for Enterprising Women within the University of Auckland Business School.

    Apart from the academic side, Gattung wants the centre to teach much-needed practical skills. Women needed to know how to launch a business, read a balance sheet, know what venture capital was and how to access it, she said.

    Gattung has pledged $2.5m over 10 years but told the Herald she may increase the amount once she assesses the outcome. She and the university hope the business community will get in behind the centre with financial support to help it expand more quickly, engage more lecturers and offer more courses.

    Click Here to Read the Rest of the Article


  • Monday, June 28, 2021 10:00 AM | Anonymous

    Women entrepreneurs are a rising force in business, bringing new ideas and innovative products and services to every sector of the U.S. economy. As part of its long-standing commitment to supporting women’s empowerment and entrepreneurship, Qurate Retail Group conducted a survey of more than 1,000 women small business owners on the factors that fuel entrepreneurial success. The survey concluded, among other findings, that choosing the right partnerships and people is the single most important factor in an entrepreneur’s growth as a leader, especially among companies with more than 10 employees.

    “Entrepreneurs bring incredible passion and drive to their businesses, which is why they are such a force in innovation,” said Leslie Ferraro, president of QxH, Qurate Retail Group’s largest business unit, comprising its QVC and HSN brands in the U.S. “As a business moves out of its start-up phase and into new realms of growth, it becomes even more critical to shift focus to assembling the right team and selecting the right partners and distribution platforms to grow the brand for the long term. Launching and fostering the growth of up-and-coming brands is part of our DNA as a retail company and remains a core tenant of our brand experience.”

    This finding reflects a broader pivot that women entrepreneurs make as their businesses grow: from executing against goals (which is critical at launch) to building a team that can sustain long-term growth. When asked to select a quote that best captures their business experience, respondents from smaller companies focused on the idea of getting things done, while respondents from larger small businesses saw alignment with concepts of inclusivity and teamwork:

    • 37% of respondents with 1-10 employees selected this quote from Amelia Earhart: “The most difficult thing is the decision to act.”
    • 38% of respondents with 51-100 employees selected a quote from Helen Keller: “Alone we can do so little, together we can do so much.”

    The way entrepreneurs define a “leader” evolves as well. Among respondents with 1-10 employees, 30% believe they first became a leader when they made their first sale or signed their first customer. However, as a leader manages a larger workforce, the goalposts for what makes her feel like a boss change:

    • 26% said they became a leader when they grew their team (11-50 employees)
    • 31% said they became a leader when they made their first deal (secured funding, established a partnership) (51-100 employees)

    Women entrepreneurs also evolve their leadership style as their business passes growth milestones.

    Click Here to Read the Rest of the Article.

  • Monday, June 21, 2021 10:00 AM | Anonymous

    At 17, she asked herself, “Why are men always in control in relationships?” At 31, Whitney Wolfe Herd, founder of the woman-focused dating app Bumble, is the world’s youngest female self-made billionaire.


    he first time I met Whitney Wolfe Herd, four years ago, Bumble HQ was a humble two-bedroom apartment in downtown Austin, Texas. A fresh-faced team of just 10 (with a further 20 in London, New York and Los Angeles), plus Wolfe Herd’s elderly golden Labrador, Jack, were crammed into the tiny space, whose entire second bedroom was a storage cupboard of bright yellow Bumble-branded merch. Wolfe Herd, then 27 and undeniably impressive – polished, passionate, articulate, driven – had founded the dating app that forces women to make the first move just two-and-a-half years earlier. She had recently made the prestigious Forbes 30 Under 30 list, alongside Australian actor Margot Robbie, bestselling American author Emma Cline and American Olympic gymnast Simone Biles.

    In the four years since, she’s been busy. She got married – to Michael Herd, a 33-year-old Texan oil heir, in a lavish three-day event at a castle on the Amalfi Coast – and had a son, Bobby, now 18 months. Bumble’s employees now number more than 700 across offices in Austin, Barcelona, London and Moscow, with 42 million active users in 150 countries. And in February, four hours after Bumble was floated on the New York Stock Exchange, 31-year-old Wolfe Herd became not only the youngest female CEO to take a company public but also the youngest self-made female billionaire, with an estimated net worth of $US1.6 billion ($2 billion). I’m not quite sure what I’ve been doing with my past four years but, certainly, I now feel like a bit of a slouch.

    When Wolfe Herd logs onto Zoom today – on-brand in a pink, blue and black Bumble jumper – she has apparently not aged a day either. The only slight difference is her diffidence in disclosing her whereabouts; I’ve visited her former home, a mansion in enormous grounds beside Austin’s Colorado River, but the family no longer live there, she tells me. I imagine they’ve upgraded to somewhere even grander, given their combined worth these days. Since she’s using a yellow Bumble-branded background, however, I have no clues, save for some loud birdsong and occasional shouts from her toddler son. I don’t blame her for guarding her privacy: she’s a billionaire with a baby and a disturbing history of being targeted by trolls.

    She is, in fact, one of only 100 self-made female billionaires in the world, with self-made women still accounting for just 5 per cent of the world’s 500 richest people. Part of the problem is a lack of investment in female-founded companies. “It’s hard for women to get capital, because we are held to impossibly high standards,” says Wolfe Herd. “Men are applauded for being big, wild thinkers, while women are given very strict guidelines not to be too out there, to be measured and reserved. It’s hard for us even to be convicted in ourselves for fear of being labelled as self-obsessed or arrogant. I know because I have lived this.”

    Even Wolfe Herd’s success is disparaged by some, her achievements belittled because of her partnership with Badoo, the social network behemoth owned by Russian businessman Andrey Andreev, who invested heavily in Bumble in its start-up phase. “Badoo also made investments in a lot of other businesses that you’ve never heard of and which don’t exist any more,” counters Wolfe Herd. “We were given very modest resources and it was not $US100 million as some people reported. The notion that I just had everything handed to me, that’s not the truth.”

    I’ve hit a nerve and understandably so. That it’s easier for some to believe that Wolfe Herd – who has been dubbed, somewhat patronisingly, “the Elle Woods of the tech world”, a reference to the 2001 Reese Witherspoon film Legally Blonde – is simply the front-of-house furnishings and not the true founder of a billion-dollar business is evidence of exactly the misogyny she built her app to fight.

    For anyone who hasn’t been on the front lines of dating for a decade, Bumble works in a similar way to Tinder or Hinge – based on location and proximity, users swipe right for yes, left for no – but, crucially, women call the shots. Men cannot initiate a conversation (even if they swipe “yes”) and the female party has 24 hours to strike up a chat before the “match” expires. (In same-sex matches, both parties can initiate.) Although basic membership is free, users can upgrade to a premium plan for $44.99 a month or pay $79.99 for 30 “spotlights”, which sends their profile to the front of the queue that others will see when they swipe.

    “Do I think we’re solving the world’s problems? No. Do I think we have the potential to shift behaviour in a more positive direction? Yes.”

    “It’s not a biological imperative that says men have to ask us out; it’s social conditioning. And the internet has been engineered to reflect gender norms in relationships. But we can change it,” says Wolfe Herd. “I cannot count how many times I have heard women say, ‘I would have never made the first move, but now I approach in real life, too. I’ll make the first move.’ ” She beams. “And they tell me, ‘It’s because Bumble has normalised that for me.’ Bumble has normalised making that first move, whether in person – seeing someone that you think is attractive or interesting – or elsewhere, like sending someone your CV.

    “Do I think we’re solving the world’s problems? No. Do I think that, by making small tweaks through product and technology, we have the potential to shift behaviour in a more positive direction? Yes. And do I think that there are long-term positive implications from that? I do believe that is true, yes.”

    Click Here to Read the rest of the article.



  • Monday, June 14, 2021 10:00 AM | Anonymous

    When I started my business eight years ago, I thought I knew everything I needed to know about being an entrepreneur.

    I quickly discovered I knew nothing about running a successful business.

    In those years, I realized how challenging it actually is to provide a service and differentiate yourself from others, especially in a crowded place such as social media. The number of digital marketers and social media managers in almost every corner of the world is staggering. There are thousands of them, if not hundreds of thousands.

    These are the lessons I learned from running my business that I am now applying to my ventures.

    Create partnerships

    To expand my operations beyond the core service, I wanted (and still want) to build additional businesses that will allow me to do what I love and reach my goals. One of the ways I expanded my business is by partnering with individuals in my space on specific projects.

    But I felt support for women entrepreneurs in digital marketing was lacking. Many organizations help entrepreneurs. Others help women. And still, others help digital marketers. So one of my goals became uplifting women entrepreneurs and business owners.

    To Read the Rest of the Article Click Here!

  • Monday, June 07, 2021 10:00 AM | Anonymous

    There are currently 2,755 billionaires in the world, worth a collective $13.1 trillion, Forbes reported. This small fraction of the population has reached levels of wealth most of us can't even fathom, and this lack of attainability makes being a billionaire all the more fascinating.

    The Majority of the World's Billionaires Are Self-Made

    In 2001, less than half of the world's billionaires (49%) were self-made -- most had inherited their fortunes, Forbes reported. In 2021, 72% of the world's billionaires are self-made, up from 70% the year prior.


    To read the rest of these interesting facts Click Here!

  • Monday, May 31, 2021 9:00 AM | Anonymous

    Winston Churchill once said: “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”

    The optimist in me sees so many opportunities in the world for women entrepreneurs as we emerge from the pandemic.

    Before the COVID-19 crisis, women-owned 40% of the businesses in the U.S., representing more than 12.3 million firms. As of 2020, these companies employed nearly 9 million people and generated $1.8 trillion in sales. Last year alone, women started 1,821 new businesses every day. Of these, over 60% were started by women of color, and Latina women-owned businesses grew more than 87%.

    The reasons women become business owners are varied, but according to Guidant Financial’s Women in Business: 2021 Trends survey, 29% said they were ready to be their own boss, 20% wanted to pursue their own interests or passions, and 13% were tired of corporate careers.

    For over 60% of these women entrepreneurs, these businesses are their primary source of income. These are often necessity businesses and are owned by solopreneurs, but their female owners are building a very important economic foundation for future growth.

    For over 60% of these women entrepreneurs, these businesses are their primary source of income. These are often necessity businesses and are owned by solopreneurs, but their female owners are building a very important economic foundation for future growth. 

    Women-founded companies seem to be doing better than many of those founded by men, yet they have a harder time acquiring capital.

    According to Frontera.com, private tech companies led by women achieve 35% higher ROI. And women-founded companies in First Round Capital’s portfolio outperformed companies founded by men by 63%. Yet, women receive just 7% of venture funds for their startups. No wonder women who start companies must feel like they’re pushing very large boulders up very steep hills. Why do it?

    Yet, we know that data points taken out of context can be very deceiving. Is the future wide open for the creative genius of women creators? Or are societal barriers and gender bias going to hold women back from success?

    Forget the problems. Look at the opportunities. Maybe, the best strategy for these times is to pause, step back and rethink where women entrepreneurs are going and how they can get to wherever they want to go.

    Let’s become market creators, not just another competitor. Time for a Blue Ocean Strategy!

    The optimist in me sees the post-pandemic environment as one in which women can turn the lack of certainty into a time of growth and opportunity. This is actually an advantageous time to be market creators instead of just “another” competing for the same customers.

    As a Blue Ocean strategist, I see a business environment filled with unmet needs, nonusers seeking solutions, and great opportunities for adding value innovatively. Blue Ocean thinking is so right for these times. At my consulting firm, we have conducted almost 500 workshops on Blue Ocean Strategy, and our message to these groups is two-fold: 1) stop competing in a crowded red ocean where others are doing just what you are doing, and 2) go exploring.

    The first is essential if you are going to break out of your old way of doing things: namely, gauging yourself by the look-alike businesses that you’ve competed with in the past.

    The second is an important skill set to add to your entrepreneurial approach. You are a creator, aren’t you? Now is a perfect time to think about how to create a new market space. Your clients in the past — indeed, the whole marketplace — have changed. You’ll never know what is happening out there sitting in your office and hoping the past reconstructs itself the way it was. You have to get out and see for yourself.

    Now is a perfect time to think about how to create a new market space. Your clients in the past — indeed, the whole marketplace — have changed. 

    Who should you be searching for? Potential customers with unmet needs. And customers who have not been seeing your solution as the right one for them. They’re there, you just need to look around.

    What does all this mean for a woman entrepreneur? For the Seven areas to focus on, Click Here!

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