Women in the cannabis industry.
The number of female executives in cannabis stands at 27 percent, higher than the 23 percent average number of executive positions held by women across all industries nationwide, according to Marijuana Business Daily. That’s good, but the number of female marijuana executives made up 36 percent of the industry in 2015.
Women seem galvanized. Celebrity women in cannabis are well known, such as Whoopi Goldberg and Melissa Etheridge. But below the cultural radar, more women are getting into the industry, especially on designing new products.
Female stars in cannabis.
According to the Robb Report, one of the biggest female names in cannabis is Patricia Rosi, CEO of Wellness Connection of Maine. The company runs four dispensaries. The site describes the four dispensaries as “safe” and “inviting” and say they combine “the best features of a pharmacy, community center and wellness practice.”
Nancy Whiteman of Wana Brands is another big name among female cannabis entrepreneurs. Her Colorado-based company sells cannabis edibles, including a very popular line of gummy bears. The company has expanded into Oregon, Nevada and Arizona and plans to move into Florida, Illinois and Michigan this year.
Many women are leading the way with specific wellness-focused products. For example, Kush Queen, run by Olivia Alexander, offers cannabis-infused bath bombs, tinctures and lotions. Alexander told the Robb Report that women moving into the cannabis industry “fits into the current women’s wave: running for office, running companies. Cannabis is a part of that new liberation.”
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